Exactly What to Say: The Magic Words for Influence and Impact Kindle Edition

Why did I just pay $9 for what is apparently a summary of the writer's powerpoint presentation? Maybe a glorified blog post at best. Other reviewers said this is a quick read, like an hour. Uh, no. More like 20 minutes. The advice here is most applicable for the sleaziest, cheesiest salesperson beset upon the dopiest of consumers. Are you selling kitchen knives or time shares? Still, wait until this is $0.99. I can't imagine any of this info being applicable to anything other than those rote scenarios. I got this thinking it would be a good primer to books like "Getting Past No", "Negotiation Genius", etc., but nah. It's no more a primer to any of that as the instructions to microwave Hot Pockets are to understanding French cuisine.Just some quick examples of the brilliance offered in this overpriced Powerpoint. Each section tells you the Magic Words (yes, capitalized, because these magic words are also magic words, apparently) that every master persuader needs to keep in his or her tool kit to strategically unleash in order to immediately inflict their will and vanquish doubt upon even the most critical of minds. For example, are you confronted with a negotiation opponent's skepticism?? Well, half way through this "book" (so, like, ten minutes into reading it) the writer tells you the following magic Magic Words in order to persevere. Are you ready for it?... "Don't Worry". BAM! Negotiations settled. Conflict resolved. That's lunch. Because you see, when you tell someone to "Don't Worry", that person... won't worry. I know it's amazing. He needs to write a follow up book with a section on the Magic Words "Be Happy". If only Henry Kissinger just boldly asserted to the Soviets that they Don't Worry, think how quickly the Cold War could have ended! (Roughly ten minutes.)There is more profound and really complicated stuff in this Powerpoint transcript so you have to hang in there. Some might struggle with the section on Magic Words like "Just imagine..." and "Just one more thing." This is some high level boardroom stuff and for those not born in pinstripe suits and holding Harvard MBAs, they will need steady practice.Then again, I did pay $9 for this, so maybe I should look into that Harvard MBA.

This book is everything I hate about pushy salespeople. Evertime I heard similar verbage, as written in this book, my internal voice says "run"! This book demonstrates the tactics used by some dishonest and desperate salespeople to make the intended target feel uncomfortable and manipulated. This obviously is my own opinion and my intent is not to insult the author. He probably had great success using these tactics. Bottom line in the real world if you feel you must use these forms of manipulation to be successful perhaps the product that you are selling needs to be improved so the product itself can sell itself!

Extremely basic. I relied on the Amazon score of 4.6 out of 5 stars, too much. I should've done my usual due diligence prior to purchasing anything and seen that The Goodreads score is at a 3.87/5. I would've learned that this 'booklet' isn't worth the money.

This book left me despondent. For the last 20 years or so I've been building my sales skill set, and for the lat decade I've been a professional sales trainer.One of the principle duties of an effective trainer is to make complex concepts simple to understand and easy to implement.What Jones does in this book is precisely that, and I'm gutted that somebody else wrote this book and not me ;-)If you're frequently stuck for what to say to prospects or customers or team members or family, or if you feel that you're rarely in control of conversations or outcomes, and you want to be better at making bank and making friends, then you should read this book once a day for a week, once a week for 2 months, then once a month until it all sticks.It's only a 40 minute read, and one of the most powerful and effective instruction manuals for salespeople and leaders that has ever been written.If you want to be a better, clearer and more convincing communicator, and you don't buy this book, then you risk rendering yourself irrelevant.It's that good. And now mandatory reading for all of my own clients.

The techniques offered here worked back in the 70's and 80's (and earlier), but they're way out of date for 2020. Years ago salesmen were taking advantage of people who were not accustomed to speaking up, knowing when they were being patronized, or manipulated by sales "tactics". Things have changed, considerably.The "words" are patronizing and insulting: "I'll bet you're like me", and "Don't worry (you dumb customer) I'll take care of everything. They're ridiculous: "Just imagine having this product" and presumably being envied by friends, and loved by your family. They're pushy and sleezy: "If/then: "If I throw in a warranty, (box of candy, trip to Disneyland), then will you sign the contract?"This book might be good for a laugh, or even representing all the things NOT TO say, but for today's sales and negotiating, nope.

Most all of these are lines we've all heard delivered with complete insincerity, and as a result almost all of these tidbits are completely worthless. Not worth the time.

Very well done. Easy to read, concise and gives us what we all want- sales info we can use RIGHT NOW to get the next sale. I agree with the author, sales often comes down to saying just the right thing at just the right time. Putting the buyers defenses down. These key phrases do that quite well. This is a book i read in about 45 min, but it's packed with at least 8 things I can use. Some of the ideas I was already using and it's good to see that someone else has identified these as well. I almost always say "I'm not sure if this is the right fit for you, but..." and that has worked so well to get the deal closed. Phil nails this early on in the book and I agree it is extremely powerful.

Want to know what language you would use to get somebody into a used car today? Welcome to your new quick read bible.

Insulting simple, I can not believe this has even one positive review. The book feels the need to explain everyday quotes such as 'Don't worry' and 'Just one more thing' - and doesn't even do a good job of it, no evidence is used to support any of the claims, I know the evidence exists because I have read it in better books - this is just laziness and a cash grab attempt by the author.This book/long article perfectly captures everything wrong with salesmen who use pressure to make customers feel uneasy enough to the point they buy. One line in the book says 'Yes becomes the path of least resistance' - literally encouraging making people say yes to avoid awkward conflict. Another line saying how people will do as you ask or will feel embarrassed. The time of the Salesperson have been and gone, for these exact reasons. The Author even has the audacity to be entitled enough to express his hatred towards customers who put off making a decision in the moment, as he has used his valuable time trying to peddle them something.If you want a book that explains all of this books contents with actual evidence and support for the claims, read The Choice Factory - if you enjoyed this that book will blow your mind.

If you're new to sales or are an experienced sales professional who is currently going through a slump, then this short book may help you get back up and running. You may be asking yourself, why are words and scripts important? Well think of your favorite actor or actress, and the chances are that he or she has gone on to make millions by simply delivering the right line/script at the right time and now you have the opportunity to do the same.In the book, you'll find 23 small scripts and each script is provided with examples of how you can present it to your prospect.Here are examples of the three I've decided to use this week:Number 4: How Would You Feel If? How would you feel if your competition passed you?Number 10: Two Types of People: There are two types of people in this world: those who leave their personal financial success in the hands of their employers and those who take full responsibility and build their own futures.Number 14: Most People: Most people in your circumstances would grab this opportunity with both hands, knowing that there is almost no risk.What have you got to lose? Buy the book, implement it and get ahead of your rivals.

I didn’t like this book much. There were some interesting snippets but much of the content feels like a stereotypical sales book from the 1980’s. Unfortunately I spent much of my time cringing at the content because of its over simplified and stereotype sales content. If sales people used these techniques on me they’d lose credibility immediately. If you are interested in a good ‘how to sell’ overview book then don’t buy this. Instead buy Jim Keenan’s ‘Gap Selling’.

I’ve recently acquired about 20 copywriting books, as you can see am still a long way from conjuring up “magical words “ to transform my writing and getting people to do what I want! . Nevertheless, this book is one of the three I’ll recommend. Why? You can quickly weave in Jones techniques into your own writing style. I only gave it 4 stars because it’s not the best, but Jones draws influence from other writers- so he covers a lot. My issue with the book is it’s mainly suited fto be used when writing a product description/review rather than blog posts. How To Write Better Copy is the go to for blogging or other forms of writing. The Adweek Copywriting Handbook: The Ultimate... is surpasses this book (in terms of selling products) but the information in both books are interchangeable. Exactly What To Say only cost me 99p on kindle, and for that price I took a lot of information away, and in only a few hours (finish the whole book in one day- which was yesterday).

I am enjoying this book (about half way through) it is a quick read but it is fun and does highlight some interesting psychology, some of which you may have subconsciously even done in the past. Nevertheless, there is a fine line about how much of it is manipulating people into your goals. As a UX designer, this is useful on one hand, but on the other it can be used to be deceitful... Nevertheless, it's a good read for 4 quid and has definitely given me some ideas moving forward that I can apply, particularly for product copywriting. A lot of it is very obvious, but I don't see that as a big issue, we're not all sales people. :)