Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant Hardcover – Illustrated, January 20, 2015

🌟 Dive into the world of strategic innovation with "Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space." This groundbreaking book presents a fresh approach to business strategy, guiding readers on how to discover new market opportunities and create uncontested space for growth. Get ready to embark on a journey of strategic discovery and unlock your organization's full potential! 🌟🌼 Top 5 Takeaways 🌼1️⃣ Beyond Competition: "Blue Ocean Strategy" challenges the traditional approach of competing in crowded market spaces. It introduces a concept of creating uncontested market space, allowing organizations to break free from fierce competition and open up new avenues for growth and success.2️⃣ Value Innovation: The book emphasizes the importance of value innovation, which involves delivering exceptional value to customers while simultaneously reducing costs. By focusing on both differentiation and low cost, organizations can unlock new market opportunities and redefine industry boundaries.3️⃣ Strategic Framework: "Blue Ocean Strategy" provides a practical framework for identifying and developing blue ocean opportunities. It guides readers through a systematic process of analyzing existing markets, exploring new customer segments, and creating innovative value propositions that disrupt traditional industry norms.4️⃣ Real-Life Examples: The book features numerous real-life examples and case studies that illustrate successful blue ocean strategies across different industries. These examples offer valuable insights into how organizations have created uncontested market space and achieved significant growth and success.5️⃣ Implementation Roadmap: In addition to theory and concepts, "Blue Ocean Strategy" offers a roadmap for implementation. It provides practical guidance on how to overcome organizational hurdles, align stakeholders, and execute blue ocean strategies effectively, making it a valuable resource for turning concepts into action.⭐ Pros ⭐✅ Fresh approach beyond traditional competition.✅ Emphasis on value innovation for growth and success.✅ Strategic framework for identifying blue ocean opportunities.✅ Real-life examples across various industries.✅ Implementation roadmap for effective execution.⛔ Cons ⛔❌ Requires adaptability and openness to challenge existing business practices.❌ Some concepts may require careful adaptation to specific industries or contexts.🌟 In summary, "Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space" is a groundbreaking resource for organizations seeking to break free from the confines of traditional competition and explore new market opportunities. With its strategic framework, real-life examples, and implementation roadmap, it provides valuable insights and practical guidance for organizations aiming to redefine industry boundaries and achieve sustainable growth. Dive into the blue ocean and unleash your organization's untapped potential with this transformative book! 🌟

As a strategy consultant, I am always looking for new methods, frameworks, and tools related to corporate strategy. This book, Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant, presents a simple, cohesive, and practical framework to think about value innovation and corporate strategy. The core concepts of the book, red oceans and blue oceans, are intuitive and lead to interesting insights. The authors present some unique case studies and provide a plethora of visual tools and strategies to implement blue ocean concepts.So what are red oceans and blue oceans? Red oceans are contested market space where existing competitors struggle with each other for customers and profit. This ocean that they exist in is bloodied by competition, and is not where you want your company to be. Blue oceans are uncontested market space, pools of demand and customers that have not been reached by any competitor. The reason for this is that the blue ocean is masked by conventional wisdom and product/service design. To open blue oceans, companies must look at their products, customers, non-customers, and industry in new ways. This book provides tools to accomplish this and illustrates them well with examples such as Cirque Du Soliel and Southwest Airlines.The book has been criticized for being simplistic, catchy, and for borrowing concepts from others. However, when you look at corporate strategy, it is a field which has been examined thoroughly and completely. Hundreds of frameworks, concepts, and tools have been developed and re-hashed. When I think about strategy, this is not the only framework I'm going to use, which is okay. I'm not looking for one solution to all problems. What this book provides is a fresh way of looking at competitive strategy and some simple tools. This book is not a weighty tome, is quick to read, and is easy to understand. This is something I relish. As a strategy consultant, I work alongside my clients to critique current strategies and develop strategies for the future. In that context, simple is better. This book tries to keep things simple and does not bog things down with weighty research and financial analysis. To some, this will be a deal-breaker. There are strategy people out there who think that coming up with presentation full of scientific looking research methodologies and reams of spreadsheet analysis means they've done their job. This is not the case. Developing a blue ocean strategy is not a simple process. You should do your due diligence and consider financial analysis and market projections. However, you cannot let these things bog you down. This is why so many strategies fail or are never implemented.This book is not a panacea which will show you how to dominate your market. It isn't meant to be. What you will gain from this book is another way of thinking about strategy, some useful tools, and case studies to illustrate how to use things. The rest is up to you.Key Reasons To Buy:* Concise and easy to understand* Presents intuitive and applicable concepts related to strategy and innovation* Provides tools and case studies to illustrate concepts as well as conceive/execute blue ocean strategy on your ownPerceived Weaknesses:* Some frameworks are derivative in nature* Research is not rigorous or quantitative

5 Stars, amazing read

Do you want to show your audience why you're better for them than any other option? This book has the answers, along with real-life examples. The book's premise: why swim in the bloody red waters of cutthroat competition, when you can own your own uncontested space in the blue ocean? Be different. Be better. The message of Blue Ocean Strategy fits business, volunteer organizations, fraternal clubs, Toastmasters clubs and the list goes on. Read it. Get smarter. Get better. It's so easy.