Branded: Prepare for a Successful Brand Management Career

As someone who does not have an MBA, and learned marketing from experience on the job, I found this book to be extremely helpful in filling in the fundamentals of brand management. I've worked for many brand managers and this book provides the knowledge needed to help understand their motivation, how to succeed on a team with them, and also the skills needed to rise in the ranks to become an associate brand manager or brand manager. I also love that it is a super quick read and to the point! I read the whole book on a cross country plane ride. Get this book for quick advice that you can implement immediately!

Perfect book to read if you want to be a successful brand manager. Also if you are not a brand manager but working for a brand, it is highly recommended to read this book.Easy to read and wonderful way to understand where a successful brand could come from!Other than complex concepts, it is broken down into easily understandable parts.Keep this book handy, I’m sure you will read it more than once!

This book should be required reading for anyone thinking of getting into CPG marketing (I honestly wish it had existed when I got started). It will give you a thorough overview of exactly what an ABM job is like -- the good, the bad, and everything in between -- and how to excel at it. Refreshingly honest, bracingly smart, and a lot of fun. Highly recommended!

Great overview of everything you need to know to be a successful brand manager. Love how this book is laid out to provide an overview of the job and the tools you need to be successful as the mini-CEO of a brand. Recommend to anyone looking to go into or to step up their career in brand management.

This book is a fabulous nugget. It is clear, concise, illustrated with pictures that will help me reference the book in the future when I need it, and a highly entertaining read! Yet it is packed with insights that will help anyone's career. A really great book for business grads!

This is a great book for those starting out their careers in Brand Managment. This offers concrete, actionable advice from someone who has been “down in the trenches” and excelled. Mahesh’s pedigree is impressive - Stanford undergrad, a Wharton MBA, and a much-sought-after ABM role at General Mills right after business school. For those seeking a similar path, this is a desirable primer!

If you are a student considering a career in marketing or a startup deciding what experience your marketing team needs to have, then this book will be a tremendous resource to you. I truly did not understand the value of an ABM before reading this book, and have already changed the hiring requirements of positions we are looking to fill (I am not a marketing person). Highly recommend this easy-to-read treasure.

A must read for anyone considering being an ABM. The book is well written. The author does a great job taking rather complex concepts and breaking them into easily understandable, digestible parts. I will be recommending this book frequently to my colleagues.

Great book! Highly recommend for anyone who is looking for an ABM position.

This book takes you into the practicality part of Brand Management and Marketing. It could relate to the content so much.

Based upon the reviews I thought this would be a really good read, however after reading a few pages it was not at all up to my expectations. Her examples are not well thought out and not explained in clear detail

A great way to transition from what you learned in the classroom to what you need to know/ do on the ground, in the real world. Highly recommended.