McDonaldization: The Reader

I appreciate that the book was sent in a timely manner. My order was placed September and got the book about days later. I cannot rate the book. I went online and ordered the book for my fiance.

Needed for college, the price was ok!

This book should be a complement to McDonaldization in Society, but it was redundant to it. The information in this book repeated the information in the other book, but from the perspective of other authors. Sometimes the chapters were very wordy and used a lot of $5 words to make a point, which was never necessary.

I read this as an introduction to commercialism and standardized business practices. It raised my awareness, opened my eyes and made me want to support independent retailers, organizations and lifestyles. Written in a non-flowery and direct manner, it is accessible and in parts, shocking. Would like to read again.

Great, I received it in the mail on time and it was what I needed, thank you Amazon :-)

good stuff

I did like this book as it opens a persons eyes to where most of their time is spent when they feel they are rushed

It opens your eyes and mind

Eine schöne Zusammenstellung von Aufsätzen zur Zeitdiagnose "McDonaldisierung", die wir nicht kausal einem Verursacher oder einer Verursacherin zuschreiben können, sondern die sich quasi mit unser aller Zutun ausbreitet. Standardisierung, Quantifizierung usw. sind nicht (nur) Trends, die uns aufgezwungen werden, weil wir auch nach ihnen verlangen ... doch die Geister, die wir riefen, werden wir so einfach nicht los. Angenehm zu lesen und daher empfehlenswert zum Beispiel für Studierende Soziologie, die ihren Zeitdiagnostischen Blick entwickeln möchten.

Excellent product received with good service provided by seller.