







💜 Elevate your blonde game—ditch brass, keep shine, and own every room!
VITAMINS Keratin Purple Shampoo is a professional-grade blue-purple toner designed to neutralize brassiness in blonde, silver, gray, and ash hair. Infused with keratin and nourishing oils, it repairs damage and hydrates without drying out hair. Its UV protection preserves color vibrancy while deep cleansing removes buildup, leaving hair smooth, shiny, and salon-fresh.


















| ASIN | B08476RBKY |
| Best Sellers Rank | #85,933 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2,179 in Hair Shampoo |
| Customer Reviews | 4.4 4.4 out of 5 stars (2,027) |
| Item model number | keratin_purple_shampoo_no_brass |
| Manufacturer | H.Y. Vitamins |
| Product Dimensions | 1.93 x 1.93 x 7.44 inches; 11.29 ounces |
A**1
Best toning shampoo to combat brassy hair.
This is by far my favorite toning shampoo. It smells nice, leaves your hair soft and smooth and definitely reduces the yellow tones of fading hair color. I leave it on for about 5 minutes, a little longer than the directions say, but that works best for me. It’s very effective. It doesn’t leave the ends of my hair purple either, so it rinses clean. It’s a very deep purple so it can stain white towels and if any spills on my light gray tile shower I clean it up quickly. That being said I’ve missed a few drops, and it sat for hours but didn’t stain the tile. I won’t use anything else. Seems pricey but it really is worth it. The bottle lasts a long time and you don’t need to use it daily, so that makes it a better value than you initially realize.
R**A
Violet shampoo works! Doesn't dry out hair either!!!
I would have to say this is one of the best violet/purple-blue shampoos on Amazon. I have tried 5-6 others and no need to say what kind, but this keratin purple toning shampoo DOES NOT dry out your hair, instead it makes it softer over time... It took out the yellow-orange streaks after a couple uses, since I bleached my hair to a level 8-9 blonde from dark-dark brown. First off, my hair is thin and damaged due to the four bleachs it took to make my hair light blonde over time... If you think you are going to get blonde on the first bleach from dark hair, your crazy, lol. It's going to go through color stages.... Including orange, brass, and yellow hues. Everyone is right to follow the color toning scale (yellow hues - use purple shampoo / yellow-orange - use violet (purple-blue) / orange - use blue / orange-red - use teal (blue green) / red - use green shampoo / and so on... you get the point). The smell isn't overwhelming either, it's lightly scented. However, it does dye your hands purple if you don't use gloves, so I recommend it. On the first use I applied to wet hair and it lightened only a little and one the second usage, I applied to dry hair and kept on for 5 minutes and worked even better... I truly believe this product has the capability of daily use without damaging or drying your hair out even more ... Overall it's a great product. Hope this helps everyone and good luck!!!
S**Y
So far so good-delivery needs improvement
So far it seems to work ok. It doesn’t dry out my hair so far, value for money was good. The delivery wasn’t great. It was leaking all over and spilled throughout the box it was in. Outside packaging ok but original packing inside should have been sealed and cushioned better.
B**S
Best moisturizer in the market.
Why did you pick this product vs others?: Moisture my hair uch better than other products and keep my Greys with a nice tone.
G**G
No more yellow
Does a great job of getting the yellow out of my hair. Was a little surprised I had to use gloves but I guess it means it really works.
K**N
Not gonna buy it again
Leaves a horrible residue on my hair. Even after cream rinse. My hair is really tough to comb thru after washing.
M**G
Great hair product.
Very good and works well. Give hair a nice shine.
B**M
It works
It works. Very simple to use and very happy with the results
A**A
J'adore ce champoing, tres efficace contre le jaunissement de cheveux. Il n'y a pas besoin d'en prendre beaucoup donc il dure assez longtemps meme si on se lave les cheveux tous les 3 jours. Laisse les cheveux lisses et préviens leur chute, surtout avec le conditionneur de la meme marque.
A**A
This is the best shampoo I have ever used! My hair is so soft and no brassy tones. Definitely recommend 👌
G**.
Sehr gutes Shampoo, meine Haare haben sich wieder erholt und regeneriert.
J**Y
Perfecto y buenos resultados
U**1
يسحب الصفار بس اذا في مناطق التشقير غامق ماينفع
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