ISE Advertising and Promotion: An Integrated Marketing Communications Perspective 12th Edition

I need this book for a class and it arrived in time. Also it's I'm perfect conditions. It has everything that I need.

The book wad in good condition but based on the initial description, i thought i was getting a hard cover, but it was soft cardstock instead.

Had to get it for class what I read was very educational.

Exceeded my expectations