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✨ Own your glow with L'Oreal's luminous blonde magic!
L'Oreal Paris Preference Permanent Luminous Hair Colour in 10.21 Stockholm delivers a rich, permanent blonde shade with optimal grey coverage. Featuring a translucent gel formula enriched with precious flower oils and Vitamin E, it ensures up to 9 weeks of fade-defying shine and nourished hair. The kit includes developer, colourant, shine-protect conditioner, and gloves for a complete, salon-quality at-home colouring experience.


















| Asin | B00PL7Q74K |
| Delivery Information | We cannot deliver certain products outside mainland UK ( Details). We will only be able to confirm if this product can be delivered to your chosen address when you enter your delivery address at checkout. |
| Guaranteed Software Updates Until | unknown |
| Is Discontinued By Manufacturer | No |
| Item Model Number | 3600521044100 |
| Language | English |
| Manufacturer | L'Oréal |
| Product Dimensions | 16.7 x 9.4 x 17.3 cm; 240 g |
User
Great L’Oreal reliability
Love this colour. Simple to use and in my fair/ light salt and pepper hair this works well.
User
Perfect colour
This is a beautiful colour and easy to applyOnly takes 25 mins the condition and dry and go💯 recommend
User
At last the blonde i wanted!
This blonde hair dye is really good. It gave the the shade i was hoping for. It matched the shade that was on the box that sometimes other dyes dont do. The mixing of the dye is really simple to do. Application was great it was easy and importantly didnt drip anywhere it wasnt suppose to. The conditioner that came in the box helped make my hair feel lovely. After drying my hair i was very happy with the shade i achieved which was a lovely light blonde. My hair felt soft and looked shiny and not at all dry. Over time it has kept its colour as vibrant as the day i did it. I will be using this dye again in future
User
Ok I guess for fair hair
Didn’t work as well on my hair so had to go over with bleach
User
JH.
Always used L’Oréal products as an X Salon owner.Always a L’Oréal Girl since the late Fifties. It’s changed a bit since then. For the better partHappy Days.
User
Lovely natural colour
Was very nervous since I have a multiude of different blonde and grey colours in my hair from home highlighting, but my roots were becoming more and more grey so I needed to put an all over colour on my roots . This product did the trick it blended all the poor attempts of highlighting beautifully will definitely use again. Colour is a lovely blonde and the application is great
User
It’s a nice colour but will need toner added as you still become brassy
It’s pretty easy to apply but you still get abit brassy or ginger slightly so still get a toner if possible as will need it
User
Didn't work!
Don't bother it's a waste of money. I have medium to light blonde hair and I left this dye on for the maximum amount of time. My hair is the same colour. Not happy. Won't buy again.
User
SCATOLE INCOMPLETE , MANCA SEMPRE GOCCIA GIALLA ..WITH SHINE COMPLEX DENTRO LA SCATOLA .
HO PRESO 2 SCATOLE E IN TUTTE E DUE MANCA , WITH SHINE COMPLEX . LA GOCCIA GIALLA SONO COSTRETTO A RIMANDARE INDIETRO E RIPERDERE TEMPO
User
Super sur les cheveux blancs
Je l’adore mais il faut savoir que mes cheveux sont blancs à la base. Sur un blond foncé je ne tenterais sûrement pas.
Trustpilot
1 month ago
2 days ago