--- product_id: 50818105 title: "Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series)" brand: "alexander osterwalder, yves pigneur, gregory bernarda, alan smith, trish papadakos" price: "£49.93" currency: GBP in_stock: true reviews_count: 13 url: https://jersey.desertcart.com/products/50818105-value-proposition-design-how-to-create-products-and-services-customers store_origin: JE region: Jersey --- # Proven Value Proposition Canvas Boosts Product-Market Fit Interactive Online Companion Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series) **Brand:** alexander osterwalder, yves pigneur, gregory bernarda, alan smith, trish papadakos **Price:** £49.93 **Availability:** ✅ In Stock ## Summary > 📈 Unlock the secret formula to products your customers can’t resist! ## Quick Answers - **What is this?** Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series) by alexander osterwalder, yves pigneur, gregory bernarda, alan smith, trish papadakos - **How much does it cost?** £49.93 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [jersey.desertcart.com](https://jersey.desertcart.com/products/50818105-value-proposition-design-how-to-create-products-and-services-customers) ## Best For - alexander osterwalder, yves pigneur, gregory bernarda, alan smith, trish papadakos enthusiasts ## Why This Product - Trusted alexander osterwalder, yves pigneur, gregory bernarda, alan smith, trish papadakos brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Trusted by Industry Giants:** Methodology embraced by brands like LEGO, Coca-Cola, and MasterCard. - • **Data-Driven Decision Making:** Use tested frameworks to validate ideas and avoid costly product flops. - • **Visual & Practical Learning:** Stunning graphics and hands-on exercises make complex concepts easy to grasp. - • **Engage with a Global Community:** Access exclusive online tools, peer feedback, and downloadable resources. - • **Master the Art of Value Creation:** Learn to design irresistible products and services that customers truly want. ## Overview Value Proposition Design is a practical, visually engaging guide that teaches professionals how to create, test, and refine products and services perfectly aligned with customer needs. Paired with an exclusive online companion, it offers proven tools and methodologies used by top global companies to avoid costly failures and drive business success. ## Description The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business ― creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models." ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | 12 in Customer Services | | Dimensions | 23.88 x 2.29 x 19.05 cm | | Edition | 1st | | Isbn 10 | 1118968050 | | Isbn 13 | 978-1118968055 | | Item Weight | 771 g | | Language | English | | Part Of Series | Strategyzer | | Print Length | 320 pages | | Publication Date | 30 Oct. 2014 | | Publisher | Wiley | ## Images ![Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series) - Image 1](https://m.media-amazon.com/images/I/81MOhLzbF1L.jpg) ## Available Options This product comes in different **Format** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Great *by on Reviewed in the United Kingdom 31 May 2026* I’ve not read this yet as I’ve been busy with a uni assignment but I’ve flipped through. The graphics are fantastic. It’s a practical book with lots of exercises to complete and I’m looking forward to buying others in this series by the author/publisher.The back of the book is very funny. I won’t give it away but it’s actually genius!! It’s upside down and back to front but what it says is funny. ### ⭐⭐⭐⭐⭐ Getting back to the Straight and Narrow *by on Reviewed in the United Kingdom 8 December 2014* Whether you are thinking about a Business Proposition, a Project or even trying to bring some clarity about the purpose of your Team, Value Proposition Design is a clearly and well thought out construct to follow. Using the structure - populate the sections with your reality and see how this shapes up. My suggestion - work with Post It notes and an Ink Pen that allows you to rub out, then you have a really flexible format to put moveable bullet points together that can be amended / improved as your thinking develops.As a Team Manager offering a Service into a Manufacturing plant, the book guidelines are perhaps a little naive / simple, because what I do is so complex and intermeshed, but then no book could properly capture world intricacies - that is for you the reader to get to grips with.What have I ended up with - vision, clarity, purpose about what the Team is, what it needs to deliver, how it connects, what resources it uses, revenues, customer relationships etc. Perhaps just as importantly - what the Team is not about and clarity about when to say 'No' and direct incoming work proposals to the right people (outside the Team), because taking on such work means our ability to deliver is blunted and our purpose (to others) would become confused and blurred.No bad for a few printed pages - a re-imagining of a working reality. Go buy this book if confusion reins and getting back to the straight and narrow is where you need to be. ### ⭐⭐⭐⭐ A really good book, nothing inspirational or new in terms of ... *by on Reviewed in the United Kingdom 1 May 2016* A really good book, nothing inspirational or new in terms of the fundamentals and underlying approach of the piece however, what is new is the methodology of idea production, tracking and development.The online toolkit (which you get a lite version of free after purchasing the book) has some really useful stuff in it and I would encourage any purchaser to use this as well in conjunction with the book as it really enhances your learning trajectory.The book itself is short on words and big on ideas. As they say - a picture is worth 1000 words and a lot of the time you're reading something, with the visuals and the guides online new ideas pop into your head as you're reading. I'd encourage all purchasers to sit there with a big pad whilst reading as you're likely to get at least 40 new ideas for your company whilst going through it.I wouldn't advocate a complete adoption of all the suggestions in the book, some of them are very American and wouldn't go down with a British audience or workforce, but there is a tonne of good stuff there. The Stanford 2016 reading list highlights yet another blinder!4/5 - brilliant book, well worth a read. ## Frequently Bought Together - Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series) - Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (The Strategyzer series) - Testing Business Ideas: A Field Guide for Rapid Experimentation (The Strategyzer Series) --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://jersey.desertcart.com/products/50818105-value-proposition-design-how-to-create-products-and-services-customers](https://jersey.desertcart.com/products/50818105-value-proposition-design-how-to-create-products-and-services-customers) --- *Product available on Desertcart Jersey* *Store origin: JE* *Last updated: 2026-10-04*