Strategy: A History

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Review ------ This is the paperback version of what is one of the most thorough histories of strategic thinking ( History) I include this to show that it is possible to find a genuinely new in on finance by reading beyond the obvious. (Professional Investor) Stunning reviews in hardback (The Bookseller) Professor Freedman teaches War Studies at King's College, and was the official historian of the Falklands War. His book is the type of work you dive into, reread, underline, and ponder. And I did just that, making copious notes while being watched by the guy sitting next to me. He leaned over and pointed at the book. "Excellent choice, sir. Couldnt pick a better book." (Ancient Rome Refocused, Rob Cain) The book is a masterly and definitive account of strategy. (David Lorimer, Network Review) Rich in detail and deeply contextualising, this book is not only the longest but also the most diverse work in recent years on the evolution of strategy ... This book belongs with the classics in the field of strategic studies ... it provides a huge fund of information about the concept of strategy. It is first and foremost its historical depth that requires Freedman's work to be included in every library of status. (Marcel Berni, Reviews in History) [Freedman's] books manage to delight the experts yet are still comprehensible to the general reader, a rare skill in this genre. On this occasion, he has produced what is arguably the best book ever written on strategy. (Washington Post) Magisterial... wide-ranging erudition and densely packed argument. (The Economist) This is a book of startling , erudition and, more than anything, wisdom. (Financial Times) Comprehensive, vigorous survey of strategy and its evolution...A lucid text that raises questions while answering others (of great value to planners, whether of an advertising campaign or a one.) Book Description ---------------- Winner: W. J. M. Mackenzie Book Prize