Davidoff Rich Aroma Vivid & Spicy Ground Coffee - 10/12 Intensity - 100% Arabica - 250G

I have treated to the davidoff instant coffee earlier and have wondered if i could ever get any filter coffee variant and here it is. As a filter coffee lover, i instantly liked the aroma and the flavour. It has a distinctive spice taste and lingers a while on your taste buds. It comes in vacuum packed carton and not in a bottle, probably that's how it retain it's freshness even from a six months old stock. As i cut open the pack, the aroma released have filled my hall. That speaks volumes about it's roasting process and the quality they take care. It's a fine ground coffee with good texture and brewed well on my moka pot.I was wondering why lot of people complaining it's not instant, didn't they see it's mentioned as ground coffee! So many pathetic negative reviews.Filter coffee and espresso lovers should embrace it!

Third class tasteNot davidoff coffeeNot easily dissolve in water and milk

This is not instant coffee powder. This is for coffee maker. I bought it thinking it was instant but it's freshly grounded coffee. Extremely good taste and quality. Worth every penny.

Good flavour and taste, but it is not instant as advertised and works well with a filter. Though it is not instant, I'm likely to order it again for the taste.

Got new packaging here

Worst product that I have purchasedExpired productZero ⭐

Poor quality. It is not soluble in water or milk and deposits remain.

The product isn't instant coffee. Needs to be used as filter coffee. It has fine flakes which prevent it from being used as an instant coffee. It tastes great though.